B2C Registration

B2B Registration


B2C Registration

B2B Registration



Latest release may 25th 2018

In compliance with art. 13 European Regulation 2016/679 (here in after, also only “GDPR”) regarding the protection of personal data, here with we provide the necessary information regarding the processing of personal data provided by users (here in after, “Users”) of the site (here in after, the “Site”). The information is not valid for other websites that may be consulted via links on the Site, which is not to be considered in any way responsible for third party websites. This information is also provided pursuant to Recommendation no. 2/2001 that the European authorities for the protection of personal data, gathered in the Group established by art. 29 of the directive n. 95/46 / EC, adopted on May 17, 2001 to identify some minimum requirements for the collection of personal data online, and, in particular, the methods, timing and nature of the information that the Data Controllers must provide to the Users when they link to web pages, regardless of the purpose of the link.


The “Data Controller”, place and method of data processing

Following the GDPR, the Data Controller is Extrema Ratio S.R.L., VAT number and tax code 02481870976, REA Prato number 539881, (here in after, only “EXTREMA RATIO” or the “Company”), with registered office in Via Traversa of the Ripalte, 72/74/76/78 in Prato. The processing of data will take place at the headquarters of Via Traversa delle Ripalte, 72/74/76/78 in Prato, will be done in an automated and manual, with methods and tools to ensure maximum security and confidentiality, by subjects for this purpose (including any occasional ones for carrying out maintenance operations) in compliance with the provisions of art. 32 and ss. of the GDPR. The data will be stored for a period not exceeding the purposes for which the data were collected and subsequently processed. The data deriving from the web service may be communicated to the technological and instrumental partners of which EXTREMA RATIO makes use of the services requested by the Users.Personal data provided by Users who send requests for information material (requests for information, answers to questions, etc.) or other communications are used only to perform the service or provision requested and are communicated to third parties only in the case where this is necessary for this purpose (provision of the services requested through the technological and instrumental partner).

Kind of processed data

Personal / identification data

Personal data means all information relating to natural persons, identified or identifiable, even indirectly, by reference to any other information, including a personal identification number (eg name, surname, date of birth, residence or domicile, e-mail address, telephone numbers, etc.). Such data may be provided by the visitor through the Site, for example, through registration and / or access to a reserved area and / or a service, as well as requests for contact and telephone assistance and by mail.

Browsing data

The computer systems and software used to operate the Site, acquire, during their normal operation, some personal data whose transmission is implicit in the use of Internet communication protocols.
This information is not collected to be associated with identified Users, but by their very nature could, through processing and association with data held by third parties, allow to identify them. This category of data includes IP addresses or domain names of computers used by Users, addresses in URI (Uniform Resource Identifier) ​​notation of the requested resources, the time of the request, the method used in submitting the request to the server, the file size obtained in response, the numerical code indicating the status of the response given by the server (success, error, etc.) and other parameters related to the operating system and the user’s computer environment. The data could be used to ascertain responsibility in case of hypothetical computer crimes against the site.

Treatment purposes

Personal data made available by Users to EXTREMA RATIO will be processed for the following purposes:

  • a) management of contracts concluded by Users, with the fulfillment of the related administrative, accounting, tax and legal obligations;
  • b) management of any contact requests, sending information requested by users;
  • c) profiling: that is the processing by EXTREMA RATIO of profiles of Users through the analysis of habits, preferences and consumption choices, in order to improve the commercial offer and the services offered;
  • d) possible registration on the mailing list;
  • e) marketing and market research: to receive, by e-mail, SMS, as well as by telephone, traditional mail or other means of communication, information material, for the detection of the degree of satisfaction, promotional, commercial and / or advertising related to proposed products and services, programs and competitions with prizes and events that will be announced by EXTREMA RATIO

Legal basis for processing

The legal basis of data processing, for the purposes referred to in paragraphs a) and b) of the previous paragraph, is given by the specific contractual relationship established with the Users.
For what concerns the treatments put in place for the purposes referred to in letters c), d) and e) of the previous paragraph, these are carried out with the specific consent provided by Users.

Provision of data and consequences of any refusal

Apart from that specified for navigation data, Users are free to provide their personal data for the pursuit of the purposes set out above.
Any refusal or the provision of inaccurate and / or incomplete information may, however, make it impossible, without any responsibility for EXTREMA RATIO, to manage and / or carry out the activities necessary to implement the objectives pursued

Communication and diffusion of user data

The data of the Users, object of the treatment, will not be diffused, it being understood that the same can be communicated by EXTREMA RATIO to (I) eventual subjects that supply to EXTREMA RATIO performances or services instrumental to the above purposes; (III) consultants who assist in various ways EXTREMA RATIO with regard to legal, tax, social security, accounting and organizational aspects; (IV) any other person / entity / authority to whom the data must be communicated pursuant to the provisions of the law.

Redirect to external sites

The Website can use the c.d. social plug-in, to allow easy sharing of content on your favorite social networks.
For information on the collection and use of information obtained through the sociaL plug-in, please refer to the respective privacy policies of the social networks.

Transfer of extra EU data

EXTREMA RATIO may transfer the personal data of Users in a third country or to an international organization; in this case EXTREMA RATIO ensures that the level of protection of natural persons guaranteed by the GDPR will not be undermined, respecting all the conditions set forth in Chapter V of the Regulation itself (articles 44-50).

Terms of retention of personal data (Data retention)

User data relating to navigation logs, if registered, will be kept by the Company for a period of 24 MONTH months.
In compliance with the principles of proportionality and necessity, the other data provided by the Users will not be stored for longer periods than those necessary to achieve the aforementioned purposes and, therefore, for the time necessary for the execution of the contract or for the fulfillment of legal obligations, unless it is necessary to further preserve them to defend or assert a right or to comply with any further legal obligations or orders of the Authorities.

Users Rights

The subject to whom the personal data refers may exercise your rights towards the Data Controller, pursuant to articles 15 ss. GDPR; more specifically, it may request the limitation of processing, obtain confirmation of the existence of your personal data, request their communication in an intelligible form and obtain its updating, rectification, integration and cancellation.Pursuant to art. 77 of the 2016/679 EU Regulation, moreover, will have the right to propose a complaint to the Data Protection Authority in case it considers that the treatment violates the aforementioned Regulation.All the aforementioned requests can be sent to the Manager by e-mail to or by postmail to the following address: EXTREMA RATIO S.R.L. via Traversa delle Ripalte, 72/74/76/78 – 59100 Prato – ITALY.

Changes to the privacy policy

EXTREMA RATIO reserves the right to modify, update, add or remove portions of this privacy statement at its discretion and at any time. Users are required to periodically check for any changes. In order to facilitate this verification, the information will contain an indication of the date of its update.
The use of the Site, after the publication of the changes, will constitute acceptance of the same.


Like many other websites, could store or retrieve information from the browser, especially in the form of cookies. This information may concern Users, their preferences or the device for accessing the Internet (computer, tablet or mobile phone) and are mainly used to adapt the operation of the Site to the Users’ expectations, offering a personalized browsing experience and memorizing the choices carried out previously.
 Below you can find out more about the various cookies used. If desired, you can prevent the saving of some or all cookies. However, in this case the use of the site and the services offered could be compromised.

Technical Cookies

Browsing cookies are technical cookies that allow you to browse. This category includes cookies that automatically recognize the languages ​​that the user uses, those that facilitate online purchases, etc. Browsing cookies, if you are registered, are those that allow you, when you have logged in, to be recognized as a registered user of the site.
Without these cookies we could not provide the services for which users access the site.
Analytical cookies allow you to know how visitors use the site, in order to evaluate and improve its functioning. For example, let you know which pages are more or less frequented. Among other things, they take into account the number of visitors, the time spent on the site by the Users and the methods of retrieval. In this way, we can know what works well and what to improve, as well as ensuring that the pages load quickly and are displayed correctly.
 All information collected by these cookies are anonymous and not linked to the personal data of the Users.

Profiling Cookies

They are profiling cookies all those cookies that control the user’s navigation, tracing it, in order to monitor and profile the user. With this type of cookie you can see which web pages are visited, what is purchased, read, etc. With these cookies we profile users for tastes, habits and consumption choices and we send personalized advertising of a specific product.
Through these cookies we guarantee that the marketing messages received from our Site or from other sites that we use to convey advertising messages are appropriate to the preferences of the visitor.
For the use of profiling cookies you need your prior consent

Third party Cookies

Third-party cookies are cookies set by a website other than the one you are currently visiting. These cookies fall under the direct and exclusive responsibility of their managers; further information on privacy and their use can be found directly on the websites of the respective operators.

Waiver to cookies

In case of doubt about the use of cookies, you can intervene and prevent the setting, for example by changing the browser configuration to block certain types. Remember, however, that disabling browsing cookies can cause the site to malfunction and / or limit the services offered.
For detailed information on the necessary procedure, you can consult the browser guide. For an overview of the most common browsers, visit the link or

Advertising companies also allow you to opt out of receiving targeted ads, if desired. This does not prevent the setting of cookies, but interrupts the use and collection of some data by these companies. For more information and cancellation options, visit the link

The website uses technical cookies
 below is the list of cookies set by the site

  • _ga expiry date: two year
  • _gid expiry date: two days
  • frontend expiry date: end of browsing session
  • _gat expiry date: end of browsing session
  • cookielaw expiry date one year

The Website uses Google Analytics. It is a web analysis service provided by Google Inc. (“Google”) that uses cookies that are stored on the user’s computer to allow statistical analysis in aggregate form in order to use the website visited.
The site operator has activated the anonymization function of the IP address and signed the amendment on the processing of data in accordance with European legislation.


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